Google Search Console now lets Merchants manage Shipping & Returns directly
Easier Shipping & Return Info for Online Stores: Update to Search Console.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon launches Sponsored Ads in South Africa
Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.
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Google Merchant Center unveils advanced data management tools
Google Merchant Center's new data management tools let businesses automate error fixes, add richer product details, and manage product data more easily.
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Google Merchant Center Expands Conversion Data Tracking
Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses.
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Google Merchant Center Next expands Product Studio to UK, India, and Japan
Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.
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Prime Day 2024: Get ready for deals on July 16th and 17th
Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.
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Google Search simplifies Return Policy management for online businesses
This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.
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How Amazon's Image Generator boosts campaign submissions by over 20%
Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.
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Google Ads expands Online Pharmacy advertising in Estonia and Lithuania
Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
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FAA approves Amazon's drone delivery
FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.
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Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder
The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.
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Amazon DSP unveils pre-flight campaign pacing recommendations
This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.
