Amazon DSP enables advertisers to use different currencies
Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Dollar General partners with Criteo to boost Retail Media offerings
This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.
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Prime Perk Plate Up: Amazon and Grubhub deepen partnership
The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.
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Amazon DSP expands Line Item Moderation to more countries
Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).
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Google to release new AI Tools for retailers
These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.
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Retail Media Networks: Promising engagement despite viewability challenges
The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.
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Amazon Marketing Cloud unveils high value audiences solution
Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.
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Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.
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Amazon makes a splash in South Africa: e-commerce giant launches local marketplace
Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
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Amazon launches Boost feature for posts
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
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Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
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Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
