Google Ads to pause low-activity keywords
Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google cracks down on Site Reputation Abuse
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
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Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
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Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
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Google Ads announces in-campaign experimentation for Performance Max
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.
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Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.
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Microsoft Advertising expands Chat Ads API reach with Direqt partnership
This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.
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Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
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Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
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LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings
Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.
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Google updates Healthcare and Medicines Policy for Australian advertisers
Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
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Google updates political content policy for Brazil in May 2024
Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
