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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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  • How Google Search may be squeezing independent content creators 5 min read

    How Google Search may be squeezing independent content creators

    This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

  • Google clarifies the distinction between Site Reputation Abuse and Link Spam 2 min read

    Google clarifies the distinction between Site Reputation Abuse and Link Spam

    The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

  • Google Ads expands online lottery advertising in Poland 1 min read

    Google Ads expands online lottery advertising in Poland

    Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.

  • Google Search Central discusses addressing Content Decay 2 min read

    Google Search Central discusses addressing Content Decay

    The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

  • Site Reputation Abuse: manual reviews currently underway 1 min read

    Site Reputation Abuse: manual reviews currently underway

    Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.

  • The future of Google's Disavow links tool 2 min read

    The future of Google's Disavow links tool

    The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.

  • Google Search updates, helpful content, and recovery: a guide for marketers 2 min read

    Google Search updates, helpful content, and recovery: a guide for marketers

    On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).

  • Google launches Performance Max for Marketplaces 2 min read

    Google launches Performance Max for Marketplaces

    This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.

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