EU court splits Meta's DMA gatekeeper status on Marketplace
EU General Court removes Meta Marketplace from DMA gatekeeper list; Google adds AI Overviews and AI Mode reports to Search Console; noyb files on Schibsted.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
EU General Court removes Meta Marketplace from DMA gatekeeper list; Google adds AI Overviews and AI Mode reports to Search Console; noyb files on Schibsted.
Pushed by UK regulators, Google today launched a Search Console toggle to exit AI search features, new visibility metrics, and updated content guidance for publishers.
The CMA today imposed its first conduct requirement on Google, granting publishers opt-out controls over AI Overviews, AI Mode, and Gemini training.
Google adds Search Console reports for AI Overviews and AI Mode, giving site owners a separate view of generative AI impressions across Search and Discover.
OpenAI migrated product feed management to the ChatGPT Ads Manager after instant checkout shut down in March, letting retailers auto-generate ads from catalogs.
DuckDuckGo US app installs rose 18% after Google IO 2026. Visits to its AI-free page climbed 23% as users turned to paid, ad-free alternatives like Kagi Search.
Google Ads adds a native branded search toggle in AI Max to keep prospecting campaigns clear of brand and competitor queries, protecting key attribution data.
Google publishes a help document for the Invalid Activity Credit Report, with adjusted metrics and credited clicks for Search and Performance Max campaigns.
Google Ads is updating its terms of service on July 1, 2026, covering how advertiser inputs and URLs are used in AI features, arbitration, and regional fees.
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
Adobe research of 500+ marketers finds 98% lack a clear AI search roadmap, as AI-driven referrals in the US grew tenfold between July 2024 and February 2025.
A study of 44 major U.S. publishers finds aggregate organic search traffic rose 5% since AI Overviews, but gains flowed almost entirely to institutional brands.