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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Mar 01, 2026 Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support
Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support

Google upgrades its Ads API Developer Assistant to v2.0 with agentic conversion troubleshooting, session hooks, and full Google Ads API v23 support for developers.

Display   -   Mar 01, 2026 Google Ads API tightens EU political ads rules with April 1 deadline
Google Ads API tightens EU political ads rules with April 1 deadline

Google Ads API and Google Ads scripts will block campaign management calls on April 1, 2026 for accounts with undeclared EU political advertising campaigns across API versions v20 to v23.

Two glowing metadata tiles beam light onto a search thumbnail — schema.org meets og:image.
Search   -   Mar 03, 2026 Google's secret thumbnail formula: schema.org and og:image both count

Google today clarified it uses both schema.org markup and the og:image meta tag to select image thumbnails in Google Search and Discover, updating its official documentation.

by Luis Rijo
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Search   -   Mar 03, 2026 Google's secret thumbnail formula: schema.org and og:image both count
Two glowing metadata tiles beam light onto a search thumbnail — schema.org meets og:image.

Google today clarified it uses both schema.org markup and the og:image meta tag to select image thumbnails in Google Search and Discover, updating its official documentation.

by Luis Rijo
Search   -   Mar 01, 2026 Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support
Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support

Google upgrades its Ads API Developer Assistant to v2.0 with agentic conversion troubleshooting, session hooks, and full Google Ads API v23 support for developers.

by Luis Rijo
Display   -   Mar 01, 2026 Google Ads API tightens EU political ads rules with April 1 deadline
Google Ads API tightens EU political ads rules with April 1 deadline

Google Ads API and Google Ads scripts will block campaign management calls on April 1, 2026 for accounts with undeclared EU political advertising campaigns across API versions v20 to v23.

by Luis Rijo
Search   -   Mar 01, 2026 Google Ads budget pacing with ad scheduling: what the March 1 change actually does
Clock and dollar bills spiral as Google Ads budget pacing change hits ad scheduling campaigns.

Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.

by Luis Rijo
Search   -   Mar 01, 2026 AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
Google G logo absorbing millions of organic clicks as AI Overviews reshape search in Germany.

SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.

by Luis Rijo
Search   -   Feb 28, 2026 Google set to test vertical search rivals in EU results as DMA fine looms
Cracked marble floor with Google search bar and EU flag reflection, travel icons rising as smoke.

Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.

by Luis Rijo
Search   -   Feb 26, 2026 Google's text guidelines beta goes global for AI Max and Performance Max
Google's text guidelines beta goes global for AI Max and Performance Max

Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.

by Luis Rijo
Search   -   Feb 25, 2026 Inside Google's search ad design engine: tests, assets, and AI in 2026
Google's Ads Decoded podcast cover with Ginny Marvin, Ads Product Liaison

Google's ad UI and UX leads reveal how search text ads are designed, tested, and evolving as AI Mode and Direct Offers reshape the search experience.

by Luis Rijo
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