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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Mar 05, 2024 UK Google Ads policy loosens restrictions on Teeth Whitening products
Teeth Whitening

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

Display   -   Mar 05, 2024 Google Ads introduces "Solutions" for Easier Automation and Reporting
Google Ads introduces "Solutions"

Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.

Google announces major Search Update and New Spam policies
Search   -   Mar 06, 2024 Google announces major Search Update and New Spam policies

Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.

by Luis Rijo
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Search   -   Mar 06, 2024 Google announces major Search Update and New Spam policies
Google announces major Search Update and New Spam policies

Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.

by Luis Rijo
Search   -   Mar 05, 2024 UK Google Ads policy loosens restrictions on Teeth Whitening products
Teeth Whitening

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

by Luis Rijo
Display   -   Mar 05, 2024 Google Ads introduces "Solutions" for Easier Automation and Reporting
Google Ads introduces "Solutions"

Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.

by Luis Rijo
Search   -   Mar 04, 2024 Microsoft Advertising launches Performance Max campaigns globally
Performance Max

Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.

by Luis Rijo
Display   -   Mar 04, 2024 Google expands advertising options for healthcare providers in Belgium and South Africa
Google expands advertising options for healthcare providers in Belgium and South Africa

Starting this month, online pharmacies in Belgium and South Africa can promote their services on Google platforms. Telemedicine providers in South Africa will also be eligible to advertise.

by Luis Rijo
Search   -   Mar 04, 2024 Google announces changes to Site Reporting in AdSense for Search
Google AdSense

Starting March 13, 2024, Google will no longer track and report performance data by subdomain.

by Luis Rijo
Search   -   Feb 24, 2024 Google announces updates to India Election Ads Policy
India Election

Google this week announced changes to its India Election ads policy. The updates are designed to ensure continued transparency and integrity within the political advertising landscape ahead of upcoming elections in India.

by Luis Rijo
Search   -   Feb 24, 2024 Google Ads API unveils v16 with enhanced features and streamlined workflows
Google Ads API

Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.

by Luis Rijo
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