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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Feb 13, 2024 Microsoft Advertising expands AI capabilities with Chat Ads API
New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

Display   -   Feb 12, 2024 Google Ads fully rolls out Automatically Created Assets
Automatically Created Assets

Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.

Users can also click More sites to see additional relevant aggregator sites for their query
Search   -   Feb 15, 2024 Google updates Search Experiences in EEA with new rich result units

Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.

by Luis Rijo
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Search   -   Feb 15, 2024 Google updates Search Experiences in EEA with new rich result units
Users can also click More sites to see additional relevant aggregator sites for their query

Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.

by Luis Rijo
Search   -   Feb 13, 2024 Microsoft Advertising expands AI capabilities with Chat Ads API
New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

by Luis Rijo
Display   -   Feb 12, 2024 Google Ads fully rolls out Automatically Created Assets
Automatically Created Assets

Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.

by Luis Rijo
Search   -   Feb 11, 2024 Google updates Political Content policy for Mexico Elections
Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Rijo
Search   -   Feb 09, 2024 Google Ads sunsets Travel Commission bidding strategies
Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

by Luis Rijo
Display   -   Feb 09, 2024 Microsoft launches Enhances Conversions and streamlines Campaign creation
Microsoft Enhanced Conversions

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

by Luis Rijo
Search   -   Feb 05, 2024 Google opens up Kenyan market for complex financial products ads
Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

by Luis Rijo
Search   -   Feb 05, 2024 Yandex N.V. to divest Russia-Based businesses, including its brand
Yandex

Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.

by Luis Rijo
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