SISTRIX April 2026: AI citation drift and the death of keyword research
SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Posts
Previous Posts-
-
Why major publishers are backing Amazon against Perplexity's AI spoofing
DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.
-
Apple's record $111bn quarter: Services, ads, and a CEO farewell
Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO.
-
Microsoft search ads bounce back to 12% as AI business hits $37B run rate
Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft's Q3 FY26 earnings signal for advertisers.
-
Google updates preferred sources guide, doubling publisher click-through rates
Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search.
-
Adthena's AdBridge ports Google Ads into ChatGPT in minutes
Adthena launches AdBridge, a free migration wizard that ports Google Ads campaigns into ChatGPT Ads in minutes, as OpenAI's trial surpasses 600 advertisers.
-
AdSense vignette back-button trigger collides with Google spam policy
Google AdSense vignette ads can trigger the back-button hijacking it now penalizes in organic search results from June 15, exposing publishers to dual risk.
-
Australia's news tax on Google and Meta: what the draft NBI law really says
Australia's News Bargaining Incentive sets a 2.25% levy on digital platforms with A$250m+ revenue in Australia that skip commercial deals with news publishers.
-
Google starts sending Search Console warnings for back button hijacking
Google today issued Search Console warnings to sites detected hijacking the browser back button, ahead of the June 15, 2026 spam policy enforcement deadline.
-
AI still under 2% but growing: Datos Q1 2026 state of search report
Datos Q1 2026 report: AI tools below 2% of visits despite accelerating growth, Google at 94%, zero-click searches decline to record low across US and Europe.
-
Polymarket bets briefly invaded Google News - and the scam runs deeper
Google admitted Polymarket gambling bets appeared in Google News by mistake, exposing a wider debate on prediction markets, insider trading, and user losses.
-
Blocking AI crawlers cost news publishers 7% of traffic, study finds
A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of weekly traffic in 6 weeks, with no measurable content protection gains.
