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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Misleading representation Google Policy

Google updates the Misleading Representation policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

Google introduces Limited Ads Serving policy

Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.

Google updates its Healthcare and Medicines advertising policy

Google updates its Healthcare and Medicines advertising policy

Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.

Google to allow promotion of telemedicine services in France

Google to allow promotion of telemedicine services in France

The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.

Google releases a Policy Center to AdSense for Search (AFS) publishers

Google yesterday announced AdSense for Search (AFS) publishers have now access to a Policy Center.

Google Product Studio

Google rolls out AI tools to help merchants create and manage product imagery

Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.

Google Mobile-First indexing

Google completes the switch to Mobile-First indexing

Google this week announced it has completed the switch to mobile-first indexing. This means that Google will now primarily use the mobile version of a website to index its pages and rank them in search results.

Microsoft Advertising becomes available to clients in mainland China

Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.

Google Registry launches new top-level domain: .ing

Google Registry yesterday announced the launch of a new top-level domain (TLD): .ing. This new domain extension is open to anyone and allows businesses and individuals to create single-word websites that reflect their passions, interests, and activities.

Fact Check Explorer

Google unveils 3 new features to help users verify images and sources

Google Search this month unveiled three new features to help users verify images and sources online. These new features are part of Google's ongoing efforts to help users navigate what they see online.

IndexNow reaches 60 Million Websites and 1.4 Billion URLs submitted daily

IndexNow reaches 60 Million Websites and 1.4 Billion URLs submitted daily

IndexNow, a protocol that allows websites to notify search engines of content changes in real time, this month announced it has reached a significant milestone: 60 million websites are now joining IndexNow daily, and 1.4 billion URLs are being submitted each day.

Related Search for Auto Ads in AdSense

Google launches Related Search for Auto Ads in AdSense

Google last week launch Related Search for Auto ads in AdSense, a new feature displaying search terms related to the content of the pages that users are viewing.

Google Ads to require certified Click Trackers

Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.

Search Themes for Performance Max

Google Ads Introduces Search Themes for Performance Max

Search themes are a new way to provide Google AI with information about what your customers are searching for and which topics lead to conversions for your business.

Microsoft Bing Shopping

Microsoft launches a Listings App in BigCommerce Marketplace

Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising.

Online horse racing gambling ads in Maryland, Pennsylvania, West Virginia, and Virginia

Google this month announced it is now accepting ads for online horse racing in Maryland, Pennsylvania, West Virginia, and Virginia, in the United States of America.

Artificial Intelligence

Google releases guidance over AI-generated content

Google last week released guidance over AI-generated content. Google says using automation -including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of Google’s spam policies.

Global Marketing Day 2023

Semrush Global Marketing Day 2023

Semrush last week announced the days, agenda, and speakers for the Global Marketing Day 2023. The conference is for free and will take place on February 16, beginning at 10 a.m. ET. Registrations are open.

Apple Business Connect

Apple Business Connect

Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.

Microsoft to require certification for UK financial ads

Microsoft Advertising now requires certification for ads promoting financial products and services in the UK.

Google activates AI SpamBrain against link spam

Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.

Google to sunset Google Ads API v10 next month

Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.

Google opens Shopping Ads to N95 masks via Project N95 approval

Once the N95 mask offers are approved, approved merchants can list these offers in Merchant Center themselves.

Google News Showcase

Google News Showcase to have non-discriminatory access in Germany

The step towards a non-discriminatory access in Germany results from a proceeding against Google/Alphabet in Bundeskartellamt.