The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.
SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.
Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.
Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.
