404 Errors don't hurt rankings, says Google Search Relations Team
August 2024 Google SEO office hours clarifies 404 impact, addresses indexing and international targeting concerns.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Search Ads 360 integrates Microsoft Automated Bidding
Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.
Haus analysis reveals insights on Brand Terms in Google Performance Max
New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.
Google updates Cryptocurrency Ad Policy for Swiss Market in September 2024
Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.
Baidu's Q2 2024 Earnings: AI Cloud drives growth amidst search engine transformation
Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.
Hardbacon CEO reports traffic surge after bankruptcy announcement, citing Google update
Financial startup Hardbacon sees unexpected traffic increase following Google algorithm change, days after announcing closure due to previous updates.