The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google acknowledges technical challenges with search results that reflect problematic web labeling, sparking debate about algorithmic bias and publisher content quality standards.
Google announced September 4, 2025, the removal of mature cosmetic procedures from its sexual content advertising policy, marking a significant relaxation of restrictions for healthcare advertisers across its advertising platforms.
Google announced monthly Google Ads API releases beginning January 2026, increasing major versions from 3 to 4 yearly while extending support to one year.
Google unveiled comprehensive updates to business links policies requiring dedicated landing pages and implementing new crawlability verification systems.
