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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Dark Mode and Notifications in Google Ads mobile app

Google introduces Dark Mode and Notifications in Google Ads mobile app

Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.

Verizon Media launches a new search engine powered by Bing

Verizon Media last month launched OneSearch, a new search engine powered by Bing, that promises to not track, store, or share personal or search data with advertisers.

new version of the Removals report in Search Console

Google launches a new version of the Removals report in Search Console

Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in Google Search results, to tell Google that the results in search are outdated.

Google merchant center products in search results

Google starts showing products from Merchant Center on mobile searches, for free

Google last month introduced products on mobile search, in the U.S. and only in English. The feature is called Surfaces Across Google, and retailers that want their products to show up on Google Search, for free, need to include them on Google Merchant Center.

Expanded Text Ads (EXTAs)

Microsoft extends deadline for the migration into Expanded Text Ads

Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.

Botify ActionBoard

Botify launches ActionBoard, a new insights tool for prioritising SEO actions

Botify this month launched ActionBoard, a new insights tool for prioritising SEO actions. The updates for this month also include a new visual identity, with a redesigned logo and website.

CRM conversions from Zapier in Google Ads

Google integrates CRM conversions from Zapier in Google Ads

Google this week announced the integration of Zapier in Google Ads. Jon Diorio, Director of Product Management at Google Ads, wrote that Google and Zapier collaborated to develop a Google Ads integration. Zapier is a workflow automation tool connecting over 1500 apps.

Botify starts participating in Bing’s new content submission API pilot

Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API.

Google Publisher Center

Google launches a new Publisher Center

Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center.

Message Extensions in Google Ads

Google to sunset Message Extensions in Google Ads

Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.

Google Ads ends support via Twitter

Google Ads ends support via Twitter and Facebook

Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions.

Bing to start crawling all websites with the new Microsoft Edge

Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.

Autorité de la Concurrence

France fines Google over advertiser suspensions on Google Ads

The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.

Google Ads Call-Only Ads unit layout

Google updates the Call-Only Ads unit layout, 14% increase in phone calls

Google last week announced that it has updated the call-only ads unit layout. In the new layout, the business name and headline will show directly below the phone number, along with a larger phone icon.

Google adds a preview box on image search results

Google adds a preview box on image search results

Google last days added a preview box on image search results.

Podcast episodes now appear on Google search results

Podcast episodes now appear on Google search results

Google this week introduced podcast episodes on the Google search results.

Google Ads Editor update include an image picker, dark mode, and IP exclusions

Google Ads Editor update include an image picker, dark mode, and IP exclusions

Google is rolling out the Google Ads Editor v1.1 that includes image picker, dark mode, ip exclusions, and account management.

Court forbids Amazon to advertise in Google search with a brand owned by a retailer

The German Federal Court of Justice – Der Bundesgerichtshof – this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search.

Google integrates AMP in Image Search

Google integrates AMP in Image Search

Google yesterday announced the launch of a new AMP-powered feature in Google Images on the mobile web. The new AMP feature is a Swipe to Visit that makes it easier for users to browse and visit web pages. Assaf Broitman, Google Images Product Manager, wrote that when a user a

Microsoft Advertising makes available ad customizers for all advertisers

Microsoft Advertising makes available ad customizers for all advertisers

Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.

Microsoft Advertising testing Parallel Tracking

Microsoft Advertising testing Parallel Tracking

According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.

Price Extensions now available on Microsoft Advertising Editor

Price Extensions now available on Microsoft Advertising Editor

Microsoft is bringing Price Extensions to Microsoft Advertising Editor. Advertisers can now manage price extensions in bulk, and directly show potential customers the product or service.

Negative keywords and responsive search ads added to Google Ads mobile app

Negative keywords and responsive search ads added to Google Ads mobile app

Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.

Google Ads retires 3 portfolio bid strategies

Google Ads retires 3 portfolio bid strategies

Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.

Google introduces campaign-level conversions on Google Ads

Google introduces campaign-level conversions on Google Ads

Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.