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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Aug 14, 2025 Google launches preferred sources feature in Top Stories for users

Google Preferred Sources interface showing source selection and personalized news results

News customization tool allows users to star favorite outlets but remains limited to US and India markets with technical barriers for global access.

by Luis Rijo

Display - Aug 10, 2025 Ziff Davis reports strong Q2 advertising growth amid AI integration

Ziff Davis Q2 2025 advertising revenue chart showing 15.5% growth from $170M to $197M year-over-year

Technology publisher beats revenue expectations with 9.8% growth while deploying artificial intelligence across advertising operations.

by Luis Rijo

Search - Aug 09, 2025 Instagram's Google indexing creates new SEO opportunities but challenges

Instagram SEO flows from mobile app to Google search results showing business discovery paths

Instagram's Google indexing update presents SEO opportunities for SMEs while experts warn that brands risk overlooking Gen Z's growing demand for authenticity over polished content.

by Luis Rijo

Search - Aug 09, 2025 Google Discover dominates news traffic as search declines

Google Discover traffic overtakes search referrals to news sites as AI Overviews reduce traditional clicks

Two-thirds of Google traffic to news websites now comes via Discover rather than search as AI features reduce traditional click-through rates.

by Luis Rijo

AI - Aug 09, 2025 Bing emphasizes sitemaps critical role in AI-powered search era

Digital landscape showing XML sitemap structure with pyramids representing hierarchical content organization for AI search engines.

Microsoft repositions XML sitemaps as essential infrastructure for content discovery and indexing efficiency.

by Luis Rijo

Search - Aug 09, 2025 Ecosia launches European search index in France

European map showing Ecosia-Qwant search partnership with Staan API network across EU markets

Ecosia begins delivering independent search results through joint venture with Qwant to reduce European dependency on U.S. search providers.

by Luis Rijo

Search - Aug 08, 2025 Microsoft expands Bing Webmaster Tools data capabilities to 24 months

Bing Webmaster Tools interface showing 24-month data view with clicks, impressions and CTR metrics over time.

Microsoft enhances Search Performance with extended historical data, device filters, and country breakdowns.

by Luis Rijo

Search - Aug 08, 2025 Yelp launches Local Co-branded Showcase Ads for national brands

Yelp's new Local Co-branded Showcase Ads featuring Pepsi and Burger Fusion restaurant partnership

Platform enables companies without physical locations to spotlight local business partners.

by Luis Rijo

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