The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.
This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
However, concerns arose soon after regarding the accuracy of the information presented in these summaries.
AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.
Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.
According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.