Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

Data - Jun 17, 2025 Google AI Mode now counts toward Search Console totals

Google Search Console dashboard showing AI Mode integration with performance metrics and traffic data

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

by Luis Rijo

Search - Jun 17, 2025 Ahrefs study finds AI search visitors convert 23x higher than organic traffic

AI search traffic growth chart showing ChatGPT dominance over 12 months with dramatic May 2025 spike

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

by Luis Rijo

Search - Jun 16, 2025 OpenAI upgrades ChatGPT search capabilities with enhanced response quality

ChatGPT search upgrades: smarter responses, multi-search, image search, better context handling

OpenAI enhances ChatGPT search with smarter responses, improved conversational context handling, and image search.

by Luis Rijo

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

by Luis Rijo

Search - Jun 16, 2025 ChatGPT adds UTM parameters to more links for better analytics tracking

ChatGPT adds UTM tracking to links, improving analytics attribution for marketers measuring AI traffic.

OpenAI implements additional tracking codes to help marketers measure traffic from AI search interface.

by Luis Rijo

Search - Jun 16, 2025 AI search visitors worth 4.4x more than traditional organic traffic

AI search value projected to surpass traditional organic search by 2027, with LLMs driving higher ROI.

AI search channels may drive equal economic value to traditional search by 2027, with visitors converting at significantly higher rates.

by Luis Rijo

Search - Jun 16, 2025 Google deprecates seven structured data types to simplify search results

Google deprecation notice for Special Announcement structured data type removal from Search results

Google removes support for Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing structured data types on June 12, 2025.

by Luis Rijo

Search - Jun 15, 2025 Google begins testing AI Mode button directly in homepage search bar

Google homepage displays new AI Mode button in search bar with colorful gradient design during testing phase.

Google homepage AI Mode button could mark biggest interface change since site's inception.

by Luis Rijo