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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Jul 15, 2025 Brainlabs report reveals AI search fundamentally changes SEO
Brainlabs logo featuring brain in flask symbolizing AI search optimization research and strategy

Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.

Search   -   Jul 14, 2025 Google completes Performance Max brand guidelines rollout for all UI campaigns
Campaign-level brand asset migration in Google Performance Max showing before/after structure changes.

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.
Search   -   Jul 15, 2025 Survey shows traditional search dominates local business discovery

93% trust Google over AI assistants for finding local businesses, new research reveals.

by Luis Espada
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Search   -   Jul 15, 2025 Survey shows traditional search dominates local business discovery
AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.

93% trust Google over AI assistants for finding local businesses, new research reveals.

by Luis Espada
Search   -   Jul 15, 2025 Brainlabs report reveals AI search fundamentally changes SEO
Brainlabs logo featuring brain in flask symbolizing AI search optimization research and strategy

Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.

by Luis Espada
Search   -   Jul 14, 2025 Google completes Performance Max brand guidelines rollout for all UI campaigns
Campaign-level brand asset migration in Google Performance Max showing before/after structure changes.

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

by Luis Espada
Search   -   Jul 14, 2025 Google adds metadata field to Search Analytics API
Google Search Central announces new metadata field for Search Analytics API to track incomplete data points.

Google Search Console announces new metadata feature for incomplete data tracking in API responses for improved data accuracy.

by Luis Espada
Search   -   Jul 14, 2025 Google clarifies merchant return policies and loyalty programs documentation
Return policy information displayed in Google Shopping results following July 2025 structured data updates

Google's July 11 update targets documentation gaps affecting e-commerce structured data implementation across return policies and member programs.

by Luis Espada
Search   -   Jul 14, 2025 Google Search Console Insights rollout continues with broader access
New Search Console Insights report

Enhanced reporting interface expands to additional accounts as integration phase progresses.

by Luis Espada
Data   -   Jul 14, 2025 European Commission releases implementation guidance for political advertising rules
EU political advertising regulation timeline showing stakeholder obligations from 2025 guidance to 2026 repository launch.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

by Luis Espada
Video   -   Jul 13, 2025 YouTube and 4S behaviors redefine marketing strategies
YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

by Luis Espada
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