Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

Search - Jun 11, 2025 Google opens debt services advertising in Ireland after July verification requirement

Google will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.

by Luis Rijo

Search - Jun 11, 2025 Apple unveils major App Store Connect updates at WWDC 2025

Apple introduces AI-powered discovery features, enhanced accessibility tools, and expanded monetization options.

by Luis Rijo

Search - Jun 11, 2025 Screaming Frog SEO Spider 22.0 introduces semantic similarity analysis

SEO Spider v22.0 semantic similarity filter showing duplicate content detection with AI-powered analysis

Screaming Frog releases version 22.0 with AI-powered semantic analysis, content clustering and search features.

by Luis Rijo

Search - Jun 10, 2025 Google adds loyalty program structured data markup

Google introduces comprehensive support for merchant loyalty program display in search results.

by Luis Rijo

Search - Jun 09, 2025 Microsoft ends Bing Search APIs on August 11, alternative costs 40-483% more

Microsoft Bing Search API pricing comparison chart showing 40-483% cost increase for Grounding alternative.

Microsoft shuts down Bing Search and Custom Search APIs three months from announcement date. Recommended replacement costs significantly more and requires Azure integration.

by Luis Rijo

Search - Jun 09, 2025 Microsoft retires Bing PubHub submission platform

Bing News search results showing small publishers face discovery challenges after PubHub retirement affects visibility.

Microsoft ends publisher submission system for Bing News, shifts to automated content discovery.

by Luis Rijo

Display - Jun 08, 2025 Google Ads API v20 brings Performance Max negative keywords and granular reporting

Google Ads API v20 announcement video featuring developer relations engineer Mattia Tommasone

Four days after release, latest API update introduces campaign-level controls and platform comparable conversions for marketing teams.

by Luis Rijo

Search - Jun 08, 2025 AI-powered search transforms advertising landscape

Woman using voice search AI technology on mobile device for conversational search experience

Microsoft whitepaper reveals 53% higher purchase rates as conversational search reshapes marketing.

by Luis Rijo