Conversion lag patterns cause advertisers to misjudge actual performance metrics.

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.

Google Ads expands unverified phone number restrictions to include message assets alongside existing call-only ads enforcement.

Analysis reveals educational, entertainment and reference sites dominate AI-powered search features launched across US market.

Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.

Google expands gambling ads to Ukraine requiring state licensing and certification for online operators.

Microsoft's comprehensive enforcement efforts target deepfake scams and financial fraud while strengthening advertiser protections across its platform.