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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles
Search   -   May 25, 2025 Microsoft advises content audits for AI search rankings
Microsoft's AI search optimization guide emphasizes structured content formatting with header tags and FAQs.

Microsoft recommends content audits as foundation for achieving higher visibility in AI-powered search engines.

by Luis Rijo
Search   -   May 25, 2025 How to surface content in Google's new AI Mode
Visual guide showing how content creators optimize for Google AI Mode search results inclusion.

Publishers and content creators face fundamental optimization challenges as Google expands AI search.

by Luis Rijo
Search   -   May 25, 2025 Google Ads costs rise 12.88%
Google Ads 2025 benchmarks show 12.88% cost increase yet 65% of industries see better conversions

New data reveals mixed performance signals as advertising competition intensifies globally.

by Luis Rijo
Data   -   May 24, 2025 Google to fix AI Mode tracking bug affecting referrer data
HTML code showing Google AI Mode links with noreferrer attributes that block referrer tracking.

Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.

by Luis Rijo
Search   -   May 24, 2025 Major publishers condemn Google AI Mode as theft
Major publishers condemn Google AI Mode as theft

News publishers unite against AI feature that reportedly bypasses traditional links and revenue models.

by Luis Rijo
Display   -   May 22, 2025 Google announces expansive AI advertising features at Marketing Live 2025
Google announces expansive AI advertising features at Marketing Live 2025

Platform integrates AI capabilities across search, video, and campaign management tools.

by Luis Rijo
Search   -   May 22, 2025 Google expands display options for AdSense ad intents format
Google expands display options for AdSense ad intents format

Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results.

by Luis Rijo
Search   -   May 18, 2025 Google overhauls search with LLMs at the core
Visualization of Google's search transformation: traditional PageRank system evolving into neural LLM architecture with RankEmbed technology

Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.

by Luis Rijo
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