Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - May 03, 2025 Perplexity's Browser Strategy Mirrors Big Tech's Data Collection Playbook

Timeline showing Perplexity's Comet browser development with key milestones from November 2024 to mid-May 2025 launch.

Perplexity browser plans track user habits across web for "hyper personalized" ads like Google.

by Luis Rijo

Data - May 02, 2025 Mozilla CFO testifies in Google search case, warns of browser ecosystem risks

Browser engine diversity faces critical threat as Mozilla warns Firefox's Gecko engine needs search revenue to survive against Google's dominant Chromium.

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

by Luis Rijo

Search - May 01, 2025 Google begins placing ads in AI chatbot conversations

Screenshot of iAsk AI interface showing where Google ads will appear in chatbot conversations.

Google's strategy to maintain advertising dominance expands into AI chatbot interfaces.

by Luis Rijo

Search - May 01, 2025 Microsoft ad revenue tops $20 billion as Copilot transforms search

Microsoft Copilot powers $20B ad revenue growth with innovative formats across Bing, LinkedIn and gaming platforms.

Microsoft's advertising business reaches milestone annual revenue as new AI-powered formats drive growth in Bing and Edge.

by Luis Rijo

Search - May 01, 2025 Google opens AI Mode to all US users

Google AI Mode displays furniture store listings with ratings, locations, and visual cards for local businesses.

Google's AI search experience expands with significant additions for local and shopping searches.

by Luis Rijo

AI - May 01, 2025 OpenAI introduces shopping to ChatGPT with 1 billion weekly searches

ChatGPT's new shopping feature showcasing product comparison with visual price listings for a De'Longhi espresso machine

OpenAI expands e-commerce capabilities with visual product browsing, non-advertising approach.

by Luis Rijo

Search - May 01, 2025 Google unveils major transparency boost for Performance Max campaigns

New Google Ads visualization showing channel distribution for Performance Max campaigns with detailed metrics.

Performance Max advertisers gain access to granular channel data for the first time since launch.

by Luis Rijo

Search - Apr 27, 2025 Google's search dominance continues, capturing 87% market share in Q1 2025

Cloudflare's latest search engine report reveals DuckDuckGo and privacy-focused alternatives slowly gaining ground despite Google's overwhelming lead.

by Luis Rijo