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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles
Search   -   Apr 20, 2025 Google Marketing Live 2025 unveils AI-powered ad innovations
The minimalist blue background image displaying "Google Marketing Live" text in white—the tech giant's flagship marketing event for 2025.

Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.

by Luis Rijo
Display   -   Apr 19, 2025 Digital ad revenue hits $259B with unexpected mid-tier growth
Chart shows digital ad revenue 2024: search leads at $102.9B, social hits $88.8B, podcast grows 26.4% despite small share.

Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.

by Luis Rijo
Search   -   Apr 18, 2025 Google saves users 1 million hours daily with faster search
Google's iconic "G" logo with speed trails in brand colors, visually representing the search engine's millisecond performance improvements

Google's latest speed improvements deliver substantial time savings for billions of users worldwide.

by Luis Rijo
Display   -   Apr 18, 2025 Apple rebrands Search Ads business as 'Apple Ads' amid expansion
The Apple Ads logo on a colorful gradient background marks Apple's rebrand from Search Ads, expanding beyond App Store search placements.

Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.

by Luis Rijo
Search   -   Apr 18, 2025 Microsoft bets big on $2M sweepstakes to drive mobile adoption
Microsoft Rewards $2M sweepstakes offers one million dollar grand prize and 100 weekly prizes in global promotion

Tech giant dangles million-dollar prize to boost Bing usage.

by Luis Rijo
Search   -   Apr 18, 2025 Google finally adds age exclusions to PMax campaigns
Marketer using new Google Ads PMax age exclusion feature with demographic targeting controls

Google gives advertisers more demographic control, addressing longstanding targeting limitations.

by Luis Rijo
Search   -   Apr 18, 2025 Google sunsets country-specific domains after seven years of local results standardization
Google redirects country domains to google.com: Timeline shows 2017-2025 consolidation strategy.

Google is redirecting all country-specific domains to google.com in a significant infrastructure shift affecting users worldwide.

by Luis Rijo
Search   -   Apr 17, 2025 Japan takes first action against Google
The image illustrates Android smartphone search interface elements targeted by Japan's antitrust action against Google's restrictive practices.

Japan's antitrust watchdog orders Google to stop restricting competition in smartphone search.

by Luis Rijo
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