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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Feb 22, 2025 Search behavior shifts as AI summaries reduce organic clicks

New data reveals 68% of AI users now rely on generative AI tools for research and information gathering tasks

Zero-click searches reach 60% as AI-powered summaries and direct answers change how users interact with search results.

by Luis Rijo

Search - Feb 16, 2025 How Google news rankings affect news sites visibility

Infographic reveals Google News ranking formula and key factors for visibility in search results

Analysis of Google's news ranking system reveals technical details about how the search engine determines news sites visibility.

by Luis Rijo

Search - Feb 14, 2025 Google AI search features drive click rates to historic lows

Visual data comparing Google search CTR changes, showing AIO impact on organic and paid results from 2024-2025

New data reveals significant decline in organic and paid click-through rates amid Google's AI Overview implementation.

by Luis Rijo

Search - Feb 14, 2025 Yelp reports record revenue of $1.41 billion in 2024

Key financial metrics show Yelp's strong 2024 performance with record revenue and significant growth in services

Local platform delivers 34% net income growth and 8% adjusted EBITDA increase amid mixed business performance.

by Luis Rijo

Search - Feb 14, 2025 NYC to host historic Google search event amid AI search developments

Google's search team brings a major SEO and web development event to NYC, marking its first presence in the city.

by Luis Rijo

Search - Feb 12, 2025 Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025

Yelp unveils 2025's top 100 restaurants list, highlighting diverse dining across the US #YelpTop100

Mexican seafood restaurant Holbox leads Yelp's annual list of top US dining destinations, highlighting casual dining trends.

by Luis Rijo

Search - Feb 12, 2025 Google speeds up search with new prefetching system

Google Search implements Speculation Rules API to reduce page load times by up to 67 milliseconds for search results.

by Luis Rijo

Search - Feb 12, 2025 YouTube's search traffic accounts for less than 1% of total views

Simple pie chart shows less than 1% of YouTube traffic comes from Google search results, as revealed in court

New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.

by Luis Rijo

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