TikTok and BSI's creator suitability report reframes brand risk
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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TikTok's TopReach merges two premium ad slots - and promises 59% more reach
TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
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TikTok Pulse suite targets brand-safe trends with new creator and AI tools
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
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Austria's influencer marketing gets its first rulebook - and the industry wrote it
Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.
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Pinterest's no-experience ad boost tool is here - but is it enough?
Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.
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Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat
Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.
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PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals
Australia's ACCC fined PhotobookShop $39,600 for instructing influencers to hide paid partnerships and editing out negative product feedback on Instagram.
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Reddit ads land in Pacvue's retail media OS - what brands gain
Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands.
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The Times doubled conversions on Reddit with Max campaigns - here's how
The Times used Reddit's AI-powered Max campaigns beta, launched January 5, 2026, to achieve a 2x conversion rate and 26% higher CTR through automated creative optimisation.
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Meta's consent-for-ads model still falls short, says EU consumer body
BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.
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Perion's Outmax AI agent turns audited numbers into an adtech case study
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
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LinkedIn rebuilds its feed from scratch with LLMs and GPU-powered ranking
LinkedIn's new LLM-powered Feed uses dual encoders, GPU-accelerated indexing and a sequential ranking model to deliver personalized content in under 50 milliseconds.
