The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.
Instagram will end support for end-to-end encrypted chats on May 8, 2026. What the feature does, how it works, and what users lose when it goes.
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction.
Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.
Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role.
Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.
