Meta value rules now available for placement-specific bidding control
Meta's value rules feature becomes available, allowing advertisers to adjust bids across 25 placements and audiences.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Google Analytics enables direct Reddit Ads cost data tracking integration
Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.
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TikTok granted permission to challenge €530m Irish data protection fine
Irish High Court allows social media giant to pursue legal review of record penalty for data transfers to China.
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Meta advertising experts warn inflated ROAS misleads marketers
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
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WhatsApp launches group voice chats for instant group conversations
Group voice chat feature rolls out today, allowing users to start live conversations without ringing all participants.
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LinkedIn Creative Labs reveals what makes B2B video content successful
LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
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Facebook introduces stronger measures against unoriginal content creators
Platform expands enforcement to protect original creators from spammy behavior and fake engagement tactics.
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Comscore expands social measurement to nine international markets
Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.
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Reddit Pro adds crosspost feature to enhance business profile visibility
Reddit Pro users gain ability to crosspost community discussions directly to business profiles for enhanced visibility.
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European Commission releases implementation guidance for political advertising rules
European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
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LinkedIn launches frequency capping for brand awareness campaigns
LinkedIn rolls out frequency cap controls for brand awareness objectives, giving advertisers control over ad exposure limits with customizable settings.
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Meta unveils Creative breakdown for Flexible formats and AI generated image ads
Meta introduced a new 'Creative' breakdown option in Ads Manager on July 11, 2025, enabling advertisers to analyze ad performance by specific creative elements for the first time.
