TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
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DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers
The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
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Snap to return to IAB NewFronts, promises new advertising and content offerings
Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
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Messenger upgrades: share high-definition photos, create shared albums, and more
Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
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Threads API approaching public release, developers advised
Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.
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Meta elevates Cricket Fan experience on Instagram and Threads
This cricket season, Meta is offering fans new ways to experience the thrill of the game on its platforms. With a focus on community engagement and exclusive content, Meta aims to enhance how fans follow and interact with their favorite teams and players.
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Pinterest's Trend Forecast: A tapestry of springtime inspiration
From fashion and food to home decor and unexpected obsessions, let's dive into the most captivating trends emerging on Pinterest.
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Meta seeks dismissal of FTC Antitrust Lawsuit, denying accusations of monopoly power
Meta Platforms Inc. (formerly Facebook) this week filed a motion for summary judgment, seeking the dismissal of the Federal Trade Commission's (FTC) lawsuit aimed at unwinding the company's acquisitions of Instagram and WhatsApp.
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What are Reddit Verified Accounts?
Reddit last year launched a new feature designed to help users identify verified accounts. Beginning with a small test group, some organizational profiles now include an "Official" label displayed next to their usernames.
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Meta commits to transparency with a new labeling approach for AI-Generated content
The social media giant will now focus on increased transparency, labeling these materials rather than primarily removing them.
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LinkedIn Introduces Live Event Ads
LinkedIn this week announced the expansion of its event marketing capabilities with the launch of Live Event Ads.
