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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Jul 21, 2024 IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising
VAST CTV Addendum 2024 - IAB Tech Lab

New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.

Video   -   Jul 21, 2024 Netflix reports strong Q2 2024 results: revenue growth and subscriber gains
Netflix logo

Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.

YouTube cat
Video   -   Jul 24, 2024 YouTube Streaming Dominance in Q2 2024

YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.

by Luis Espada
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Video   -   Jul 24, 2024 YouTube Streaming Dominance in Q2 2024
YouTube cat

YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.

by Luis Espada
Video   -   Jul 21, 2024 IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising
VAST CTV Addendum 2024 - IAB Tech Lab

New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.

by Luis Espada
Video   -   Jul 21, 2024 Netflix reports strong Q2 2024 results: revenue growth and subscriber gains
Netflix logo

Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.

by Luis Espada
Video   -   Jul 17, 2024 Nielsen report reveals shifting TV landscape in Mexico for June 2024
Nielsen's The Gauge shows streaming gains in Mexico

Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.

by Luis Espada
Video   -   Jul 17, 2024 Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June

Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.

by Luis Espada
Video   -   Jul 16, 2024 YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails
YouTube Shorts Text-to-Speech

In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.

by Luis Espada
Video   -   Jul 16, 2024 Attention in Advertising: New study challenges conventional wisdom
Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

by Luis Espada
Video   -   Jul 16, 2024 Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences
Back-to-School Shopping

A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.

by Luis Espada
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