Disney+ gears up for Ads in Latin America
Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Dispute erupts between TTD and Yahoo over video ad inventory
Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
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YouTube tests Notes feature to add video context
Pilot Program Allows Viewers to Provide Contextual Information
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YouTube for iOS to ask users for permission to track activity for personalized ads
Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
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Cloudflare Stream introduces automatic captions powered by AI
Effortless caption generation for on-demand videos and live stream recordings.
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Titan OS launches Titan Ads: A new marketplace for CTV Advertising
European tech company creates platform combining smart TV inventory with retail data targeting.
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FOX and The Trade Desk announce deeper collaboration in Addressable Advertising
Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.
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Magnite's SpringServe powers video ads for YTV's on-demand services in Japan
Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
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Streaming takes center stage in Nielsen's May 2024 Gauge™ report
Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.
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Nielsen revamps The Gauge Mexico to offer more precise streaming measurement
Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
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YouTube announces updates for Creators: Editing long videos, moderating comments, and more
These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
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Innovid Report: CTV advertising drives Shopping Behavior
Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
