Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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GumGum and ShowHeroes join forces for Contextual Video Advertising
This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
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DV360 API gains Advertiser-Level Keyword Targeting
Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
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IAS expands Brand Safety Measurement to Performance Max and Demand Gen
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
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Adobe Express Integrates TikTok Music Library for Easier Content Creation
This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
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Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger
A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.
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Magnite partners with United Airlines to deliver personalized Inflight Ads
Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
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Google Ads suspends Credit Card billing for some
Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
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Traditional TV loses ground to Streaming in Germany
According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.
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Adobe reports strong Q2 FY 2024 Results, raises annual targets
The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
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Amazon Ads unveils Supply Desk to simplify programmatic deal activation
Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.
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Magnite joins Amazon Ads' Certified Supply Exchange Program
Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.
