The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.
The report revealed positive financial performance, with revenue exceeding analyst expectations.
The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
