The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Roku this week showcased its latest offerings at the annual IAB NewFront presentation in New York City.
Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
