YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub
YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube expands Creator Merchandise options with Fourthwall integration
YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
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LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada
LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
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Google Analytics introduces new linking recommendation for DV360 advertisers
GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
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YouTube new features for live streamers: Analytics and HDR Streaming
This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
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Facebook rolls out updated Video Player, prioritizes short-form content
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
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PubMatic partners with Instacart to enhance CTV advertising with Retail Data
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
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Gracenote simplifies U.S. FAST channel launch with expanded program
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
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IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming
The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
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Google introduces new mobile app inventory and fees in DV360
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
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This video platform crushed the competition in consumer attention
The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
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Formula One owners Liberty Media acquire MotoGP
The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
