New study: less disruptive ads improve user experience and brand perception
The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
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Understanding YouTube's reused content policy
A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
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DoubleVerify earns MRC Accreditation for CTV Viewability
DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
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Google offers a blueprint for brand success with YouTube Shorts Ads
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
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Amazon launches a Shoppable Channel on Prime Video and Freevee
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
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Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
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IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV
This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
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DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
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Roblox partners with PubMatic for Programmatic Video Advertising
PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
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YouTube streamlines Product Tagging for Creators, boosting efficiency
YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
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YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts
Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
