The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
Ethical marketing is not only a moral imperative; it's also a strategic advantage.
ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.
Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.
Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.
Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.
Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.
BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.
Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.
In a sign of the continued explosive growth of the video game industry, a new study from the Interactive Advertising Bureau (IAB) reveals that advertising investment within games is booming.
