The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a
JW Player today announced the integration of the Video Player Bidding from SpotX in their platform. SpotX will be JW Player exclusive partner for 12 months. According to JW Player, Video Player Bidding was built for digital video to greatly reduce latency and improve monetization with just one click. The
SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue
AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based
Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among
SpotX yesterday announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through a partnership SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any similar service. The new integration
Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months."
Google announced today that is changing Google Preferred on Youtube "so that it not only offers the most popular content on YouTube, but also the most vetted." Google created "Google Preferred to surface YouTube's most engaging channels and to help Google's customers easily
Paul Muret, VP, Display, Video & Analytics at Google, announced today new stricter criteria policy for monetization on YouTube. Google is "making big changes to the process that determines which channels can run ads on YouTube." Previously, channels had to reach 10,000 total views to be eligible
RTL Group fully acquired United Screens, a multi-platform network (MPN) in the Nordic countries. The transaction was closed on 2 January 2018. RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region. United Screens was acquired for
Since around 1 week ago, merchants can upload videos to Google My Business. The update was announced by Google 3 days ago. Google My Business supports videos up to 30 seconds in length. According to Allyson, Community Manager at Google, "videos will appear in the overview tab of the
