The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google today announced that is using browsing behaviour to identify the websites with the highest percentage of visitors that play media with sound. Users can see the list of websites typing this on Chrome: chrome://media-engagement The policy is enabled in the latest version of Chrome—update today. On
Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more
In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017, AppNexus announced last week. Microsoft inventory is measured as greater than 80 percent viewable for
Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube
Telaria today announced the reach of full ads.txt compliance. Telaria says that is "the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative." “Telaria has been an early proponent of
Google launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta product and advertisers can get access via Google
Ooyala has collaborated with Avid to integrate the new Flex Media Platform into Avid MediaCentral, announced Ooyala today. Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, streaming and monetizing video, solves this challenge with the
Adobe launched several updates on the Adobe Creative Cloud. The updates were focused on video and audio and applied on Adobe Premiere Pro, and on Adobe After Effects. According to Adobe, with the growing demand for video, the opportunity for content creators has never been greater, but video professionals are
Phil Spitzer, Product Manager at LinkedIn, announced last week the introduction of video ads in the LinkedIn´s newsfeed. "Native video ads represent the next evolution of LinkedIn Sponsored Content that lets advertisers engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-
Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video. According to Outbrain, the partnership
Telaria today announced two new hires: Adam Irlando joined as VP of Platform Partnerships and Peter Horn as VP of Agency and Brand Relations. Telaria, formerly Tremor Video, the new appointments will help further connect leading advertisers with premium video and CTV inventory on Telaria's platform. Irlando and
OpenX announced last week that is banning from its ad exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the advertisement industry. In a
