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Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Oct 30, 2023 Amazon Ads launches Sponsored TV
Sponsored TV

Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.

Video   -   Oct 29, 2023 Disney opens its inventory to measurement partners and more DSPs
New Disney video ads capabilities

Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.

DV360
Display   -   Oct 30, 2023 Google to deprecate Win/Loss Report Dimensions and Bidding Insights Tool in DV360

Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.

by Luis Rijo
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Display   -   Oct 30, 2023 Google to deprecate Win/Loss Report Dimensions and Bidding Insights Tool in DV360
DV360

Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.

by Luis Rijo
Video   -   Oct 30, 2023 Amazon Ads launches Sponsored TV
Sponsored TV

Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.

by Luis Rijo
Video   -   Oct 29, 2023 Disney opens its inventory to measurement partners and more DSPs
New Disney video ads capabilities

Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.

by Luis Rijo
Retail   -   Oct 29, 2023 Amazon launches Publisher Cloud introducing customized programmatic deals
Amazon Publisher Cloud

Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.

by Luis Rijo
Video   -   Oct 29, 2023 Nielsen to access ACR data footprint from LG
LG TV

Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.

by Luis Rijo
Video   -   Oct 28, 2023 Crunchyroll joins Freevee and Prime Video Channels
Crunchyroll

Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.

by Luis Rijo
Video   -   Oct 28, 2023 Disney: 50% of new subscribers chose ad-supported tier
Disney Plus

Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.

by Luis Rijo
Video   -   Feb 14, 2023 TMB (Trusted Media Brands) taps Magnite for video adserving
Trusted Media Brands

Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.

by Luis Rijo
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