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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
by Luis Rijo
Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
by Luis Rijo
Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
by Luis Rijo
Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
by Luis Rijo
Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
by Luis Rijo
Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
by Luis Rijo
Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.
by Luis Rijo
Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.
by Luis Rijo
Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
by Luis Rijo