The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
SpotX announced this week the interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. AWS Elemental MediaTailor is a personalization and monetization service that makes it easy to serve video with targeted ads to end users while maintaining
InMobi today announced the acquisition of AerServ for $90 million in cash and stock. According to a press release from InMobi, this acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform. With this investment, InMobi's video and programmatic business
Video is one of the most effective ways to drive sales for B2B marketers. It introduces confidence in B2B marketing and can help to drive more leads and help the business grow. According to a study of Google/Millward Brown Digital, Online video is the content with the most growth.
Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done. Video Ad In advertising, content is the most important piece of a marketing campaign.
Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done. Video Ad In advertising, content is the most important piece of a marketing campaign.
If you are a publisher and you want to diversify the platforms where you distribute your video, Amazon Video Direct can be a good way to do it. Amazon, like Youtube, allows video monetization. For monetization on Amazon, Publishers need to have a United States, Japan or European Union bank
When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range. Clicks The number of times a user has clicked
What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The
Publishers using IMA SDK for HTML5, from Google, to serve video ads, might want to change the implementation due to Safari update, that blocks auto-play videos. MacOS High Sierra update included a new version of Safari, Safari 11, that removes support for auto-playing videos unless they are muted.
Videology today announced it has been Certified Against Fraud by the Trustworthy Accountability Group (TAG). Videology is a software provider for converged TV and video advertising. Videology investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, Valhalla Partners, and the company is headquartered in New York, USA, with key offices
Fyber RTB, an exchange based in Berlin, said this week that "has taken serious actions to improve the quality of its marketplace with the aim to become the cleanest supply-facing video platform on the market." At the beginning of Q3, the Fyber RTB team appointed dedicated resources
