The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
