By Luís Daniel Rijo in Display News — Feb 9, 2020

Supermetrics acquires Da Vinci Tools

Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.

Supermetrics - Da Vinci Tools

Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.

“We’ve been on a constant lookout for new ways to create more value to our users, both by building new features and products, as well as strategic partnerships. Da Vinci Tools was a natural fit, allowing us to help marketers and analysts better report and analyze their marketing data in Google Sheets, Google Data Studio, as well as the Google Analytics UI,” said Mikael Thuneberg, Supermetrics CEO.

Supermetrics says that as a first step it will be removing the paid tier of Da Vinci Tools, making all of its features free to both current and future users. Existing Da Vinci Tools users can keep using the products and will get all paid features for free. Da Vinci Tools will continue as a standalone offering with a rebranding. Supermetrics team will support, operate, and promote Da Vinci Tools.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email