“We’ve been on a constant lookout for new ways to create more value to our users, both by building new features and products, as well as strategic partnerships. Da Vinci Tools was a natural fit, allowing us to help marketers and analysts better report and analyze their marketing data in Google Sheets, Google Data Studio, as well as the Google Analytics UI,” said Mikael Thuneberg, Supermetrics CEO.
Supermetrics says that as a first step it will be removing the paid tier of Da Vinci Tools, making all of its features free to both current and future users. Existing Da Vinci Tools users can keep using the products and will get all paid features for free. Da Vinci Tools will continue as a standalone offering with a rebranding. Supermetrics team will support, operate, and promote Da Vinci Tools.