Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.

Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.

Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.

Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.

Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.

Google this month introduced TrueView extensions on DV360.

Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.

Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.