Google launches TrueView extensions on DV360

Google this month introduced TrueView extensions on DV360.

Google launches TrueView extensions on DV360

Google this month introduced TrueView extensions on DV360. TrueView extensions show additional information alongside the TrueView ads that can help increase store visits and transactions.

The TrueView Extensions available now are Location extensions and Affiliate location extensions; Both options show a “teaser” of business information alongside your TrueView ad.

Affiliate location extensions let advertisers promote third-party locations or affiliates, that sell the advertiser’s products. Location extensions can help people find the advertiser’s business locations. To use location extensions, advertisers need to have a physical location they are promoting, and that store needs to be listed in a Google My Business account.

Advertisers have available a store visits conversions reporting by using conversion tracking to see how the ad clicks and viewable impressions influence store visits.

The reporting for TrueView extensions include the dimensions Extension, Extension Status, Extension Type where advertisers can see Clicks, Impressions, Click-through rate, and Average CPC.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe