The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019.
“Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an unmatched
Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates:
1. Backup images are now optional
2. Third-party measurement was introduced on native ads
3. Creatives pushed from Google Web Designer are now created in the draft state
4. Native video ads can
RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019.
“Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an unmatched
Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates:
1. Backup images are now optional
2. Third-party measurement was introduced on native ads
3. Creatives pushed from Google Web Designer are now created in the draft state
4. Native video ads can
Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.
Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad formats."
The new
Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the
Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising
