Amazon's Dynamic TV Creative brings personalized ads to Prime Video
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
AppLovin posted Q1 2026 revenue of $1.84 billion, up 59% year-over-year, with net income doubling and the Axon platform set for a public launch in June 2026.
Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising.
Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required.
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.
IAB Spain's 2026 CTV study finds 34.3 million users, 175 million euros in ad spend, and measurement gaps that are still slowing advertiser confidence in Spain.
Prime Video expanded its Clips short-form feed to movies and shows on May 8, bringing personalized scrollable video to iOS, Android, and Fire tablets in the US.
DSP concentration hits 85%, Google moves UCP checkout into main Search, Yango faces a 100M euro GDPR fine, and vibe-coded apps spill ad data this week.