Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile
Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Amazon's ad chief: Prime Video and live sports are now one business
Amazon Ads chief Alan Moss explains how live sports, Prime Video, and AI agents now form a single full-funnel advertising business in the 2026 upfront season.
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78% of advertisers plan to factor addressable TV into 2026 Upfront deals
Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group.
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YouTube wants your CTV remote to become a checkout button
YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.
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TikTok World, upfront week, and an Amazon merger reshape the ad week
A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI.
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Nexxen's CTV home screen bet is paying off - Q1 2026 results
Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift.
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Nexxen adds TCL and TiVo to its smart TV home screen ad network
Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally.
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TikTok TopReach goes public: one buy for TikTok's two top ad spots
TikTok TopReach enters Q2 open beta combining TopView and TopFeed into one buy, offering 59% incremental reach at 3X lower cost per reach than TopView alone.
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PubMatic's AI narrative can't hide what the numbers actually show
PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence.
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TikTok Growth Max targets episodic drama ads with 3x ROAS claim
TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea.
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TikTok Symphony gets Dreamina Seedance 2.0 - what changes for advertisers
TikTok Symphony integrates Dreamina Seedance 2.0 into its AI video creation suite, adding new tools for brand consistency and faster ad production at scale.
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The ad market is two markets, and most forecasts only see one
Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss.
