WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households
JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.
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Magnite's CTV bet pays off: 32% growth signals a streaming ad shift
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
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Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%
The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.
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Spain's digital ad market hits €6.2bn — and CTV just changed everything
Spain's digital advertising market reached €6.211 billion in 2025, growing 11.2% year on year, driven by CTV's 48.4% surge and influencer marketing's continued rise.
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Grindr's ad revenue grows 37% as platform bets big on direct deals
Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.
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Gracenote bets big on AI: why Samsung and Google both need its TV data
Gracenote's metadata deals with Samsung and Google reveal how structured entertainment data has become a critical input for AI-powered content discovery in 2026.
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Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.
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Ogury brings persona-based targeting to CTV, challenging genre-based buying
Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
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VAB and TVision report: premium video beats YouTube on every CTV metric
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
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JWX bets publishers can fight social with swipeable vertical video
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
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Google's Meridian gets a Scenario Planner to close the MMM usability gap
Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.
