Walmart Connect hits 41% growth as ad business nears $6.4B
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Viaplay locks all EFL Championship rights in Nordics until 2028
Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.
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ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
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France's watchdog finds YouTube and TikTok trap creators in a broken power game
France's Autorité de la concurrence finds 80% of creators have weak bargaining power over YouTube, TikTok and Instagram, issuing 7 transparency recommendations.
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Apple's HLS video podcast gambit could reshape the advertising landscape
Apple today introduced HTTP Live Streaming video podcasts with dynamic ad insertion capabilities, enabling creators to control content while unlocking video advertising markets.
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Why your YouTube subscriber count keeps dropping (and it's normal)
YouTube clarifies subscriber fluctuations are routine maintenance, removing inactive accounts while updating counts daily based on subscriptions and unsubscribes.
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Roku reaches profitability milestone with $1.22B platform revenue in Q4
Streaming platform posts record free cash flow and net income while projecting 18% platform growth for 2026.
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Adobe's director reveals why most B2B video ads fail to stick
Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.
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Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.
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Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.
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Nvidia brings cloud gaming to your living room with Fire TV launch
Nvidia's GeForce NOW launches on Amazon Fire TV Stick devices, streaming games at 1080p resolution while creating new advertising inventory opportunities.
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How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts
FTC economists explain two-sided market loyalty discounts in Surescripts case, revealing patterns strikingly similar to how telecom streaming bundles may foreclose competition today.
