Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV
Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Paramount climbs to third despite losing ground year-over-year
Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.
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Google slashes audience targeting thresholds to 100 users across all networks
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
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YouTube's TV interface gets its first major makeover in years
YouTube redesigns television playback interface with repositioned controls, new description button, and improved subscriber experience across TV screens.
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Amazon DSP adds content exclusion categories for brand suitability control
Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.
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YouTube gives creators an AI image editor to jazz up posts
YouTube integrates Nano Banana, Google's Gemini 2.5 Flash image editing model, into Posts feature for creators in four countries starting December 2025.
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Sports documentaries fuel Gracenote's push into streaming hub technology
Gracenote expands On Sports platform with documentary linking and athlete imagery as viewing minutes surge 260% since 2021, targeting deeper fan engagement beyond live games.
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NBCUniversal unveils live sports ad tools that measure real-time ROI
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
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The Trade Desk cut 39 jobs during employee meeting a year after its biggest reorg
The Trade Desk dismissed approximately 39 employees on December 17, 2025, during an all-hands meeting, marking the second significant workforce adjustment in 12 months at the programmatic advertising platform.
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YouTube Create finally arrives on iPhone after year-long Android exclusivity
YouTube brings its free video editing app to iOS on December 15, 2025, offering creators automated captions, royalty-free music, and AI-powered tools.
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Search budgets shift to social and CTV as B2B targeting enters new precision era
Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
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IAB Australia's video framework aims to fix measurement chaos
IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.
