Magnite builds seller agent into SpringServe for AI-driven ad buying
Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube creators get TV-style measurement as Spotter partners with Comscore
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
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Google opens prediction markets to advertising, but only for CFTC-regulated platforms
Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
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UK bans junk food ads: why marketers now face jail time (just kidding)
England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
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Comscore unveils daily TV program tracking powered by AWS AI
Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.
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YouTube's demonetization system silences journalism while fraud thrives
Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.
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Chris Pratt gambles everything on AI judge in 90-minute trial thriller
Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.
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Microsoft kills free Prebid Cache publishers rely on for video ads
Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
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Smart TV home screens now drive more movie decisions than trailers
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
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One-third of YouTube Shorts feed now consists of AI-generated slop
New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
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YouTube's home feed quietly kills long-form video discovery
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
