The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.
Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.
Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.
Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.
Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
