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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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Display - May 14, 2025 Microsoft to sunset Xandr DSP

A somber tombstone image showing AppNexus's journey to becoming Microsoft Advertising Invest, symbolizing the platform's upcoming sunset in 2026.

Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.

Display - May 12, 2025 PubMatic and Magnite battle for ad tech dominance

Financial comparison of PubMatic vs Magnite Q1 2025: revenue, losses, cash positions, and debt levels side by side.

Financial reports reveal strengths and challenges for leading supply-side platforms.

Video - May 15, 2025 Universal Ads unveils $5 million incrementality fund for e-commerce growth

A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.

by Luis Espada

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Video - May 15, 2025 Universal Ads unveils $5 million incrementality fund for e-commerce growth

A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.

by Luis Espada

Display - May 14, 2025 Microsoft to sunset Xandr DSP

Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.

by Luis Espada

Display - May 12, 2025 PubMatic and Magnite battle for ad tech dominance

Financial reports reveal strengths and challenges for leading supply-side platforms.

by Luis Espada

Display - May 12, 2025 PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50%

Modern timeline showing PubMatic's Q1 2025 milestones, including 50% CTV growth and GenAI platform launch.

Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.

by Luis Espada

Retail - May 11, 2025 Google unveils new CTV strategies at IAB NewFronts

Google NewFront timeline showing 2025 CTV strategy with live inventory, retail media, and AI integration announcements.

Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.

by Luis Espada

Video - May 11, 2025 YouTube reveals 'Creator Essentials' package to enhance brand collaborations

Official YouTube NewFront 2025 event banner showing May 8 announcement date for creator marketing tools.

New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.

by Luis Espada

Video - May 11, 2025 YouTube tests cheaper Premium tier for two users

Timeline showing YouTube Premium milestones from 2024 price hikes to May 2025 two-person plan launch in select markets.

New subscription option could reshape streaming strategies.

by Luis Espada

Display - May 11, 2025 Comscore launches certified deal IDs with Magnite

Timeline of Comscore's programmatic advertising milestones showing 72% growth projection and new Certified Deal IDs launch in May 2025.

New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.

by Luis Espada