Disney expands biddable ad technology across streaming platforms
Disney introduces new programmatic advertising capabilities for live content.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Samsung ads and Magnite expand partnership
Collaboration aims to enhance audience addressability through advanced data management technologies.
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Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising
New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.
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DAZN completes Foxtel acquisition, creating global sports streaming powerhouse
The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.
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Google to remove bid multipliers from DV360 in May 2025
Google's decision to deprecate the bid multiplier feature signals a continued push toward automated bidding solutions.
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YouTube details 10 diverse revenue streams for creator monetization
Creator economy reaches new heights as platform celebrates 20 years with comprehensive earning options.
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Chrome's transition to Manifest V3 forces uBlock Origin removal
Google's extension framework change impacts popular ad blocker and raises privacy concerns.
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YouTube changes how Shorts views are counted from March 31
YouTube improves analytics for short-form content creators with measurement update.
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Content teams merge at ad tech publications to enhance industry coverage
Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.
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The Wheel of Time's third season now streaming on Prime Video
High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.
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Google to leverage IP addresses for CTV advertising
How new policy changes will impact household targeting across connected TV platforms.
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Prime Video launches AI-aided dubbing
Amazon's new technology aims to make more global content available to viewers across language boundaries.
