Fubo subscribers face $95 base plan as Disney takes control
Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Study reveals optimal CTV and linear TV investment balance for 2025
New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
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LiveRamp powers first casino media network with Mohegan
Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
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Netflix raises prices amid strong profits, low cancellation rates
Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
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TCL and PubMatic partner to enhance live sports advertising
TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
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Google tightens advertising rules to protect minors across its platforms
Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.
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X unveils dedicated video tab to capture short-form creators
New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.
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Comcast unveils $70 sports package
New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.
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Automotive advertisers gain deeper insights into TV ad performance
Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
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Nielsen ends legacy TV ratings
After decades of panel-only TV ratings, Nielsen transitions to combined data approach, marking historic change in media measurement.
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Instagram launches Edits app amid growing social media landscape changes
Meta's new video editing app Edits targets content creators with AI features and analytics, set to launch March 13, 2025.
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National Women's Soccer League announces expanded Prime Video coverage for 2025
NWSL reveals comprehensive 27-game broadcast schedule for 2025 season, including Challenge Cup and playoff quarterfinal match.
