Deutsche Telekom and RTL expand streaming partnership until 2030 in Germany
RTL+ Premium to be included in MagentaTV plans as streaming service hits 6 million subscribers and 649 million viewing hours.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Posts
Previous Posts-
-
Fifa+ expands global reach with Magnite partnership for programmatic advertising
Fifa's streaming platform partners with Magnite to monetize content across regions, bringing non-televised matches to wider audiences.
-
Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia
Magnite and Samsung Ads partner to bring programmatic advertising to Samsung TV Plus in Southeast Asia.
-
Amazon's brand lift study reveals impact of combined video and display formats
Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
-
TikTok integrates generative AI into video editor for business advertisers
TikTok's Video Editor tool receives AI capabilities, enabling automated translations and digital avatars for advertising content.
-
Hawk DSP expands European CTV reach through smartclip SSP integration
Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.
-
Comcast unveils cross-publisher advertising platform for premium video market
Major media companies join Comcast's Universal Ads platform to simplify premium video advertising for marketers of all sizes.
-
GumGum launches new video ad integration with Fuse Media for diverse audiences
Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
-
New YouTube monthly frequency targets differ from standard frequency capping
Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
-
Google TV to integrate Gemini models for enhanced voice interactions
Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.
-
Netflix granted patent for dynamic trailer personalization system
Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.
-
Disney launches data platform to unify advertising insights across properties
Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.
