Disney launches certification for live streaming ads
New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact
New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.
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Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum
Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.
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PayPal's Honey faces class action lawsuit over affiliate commission practices
Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.
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Streaming ad market to surpass linear TV within three years, Magnite CEO predicts
Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.
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TV 2 Play extends streaming reach through Titan OS partnership in Norway
Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.
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Amazon expands cross-channel measurement capabilities for advertisers
New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.
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New Amazon frequency capping feature adds cross-campaign reach measurement
Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
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Nielsen data shows Disney maintains media leadership as Fox sets viewing records
Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.
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Google AdSense tests new offerwall system to monetize content through rewarded ads
Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.
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YouTube reports one billion daily TV viewing hours amid streaming shift
New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.
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Nielsen integrates attention metrics into campaign effectiveness measurement
New collaboration with Realeyes brings attention technology to Nielsen's measurement suite, announced 8 days ago.
