Google Ad Manager enhances CTV advertising with server-side improvements
New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Internet traffic surges 17% in 2024 as global digital transformation accelerates
New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.
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Amazon phases out Freevee streaming service, integrates content into Prime Video
Amazon announces the end of its ad-supported Freevee platform, moving all content to Prime Video while maintaining free access.
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Bloomberg expands media collaboration by joining Alliance for Open Media
Financial technology leader Bloomberg joins AOMedia to advance open standards for media compression and delivery solutions.
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Google's withdrawal from EU political advertising
Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.
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Google introduces mandatory certification for dating and companionship ads
New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.
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Xumo-PubMatic alliance expands programmatic CTV advertising capabilities
New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.
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Taboola and WeatherBug extend partnership with new three-year agreement
Leading weather app WeatherBug renews partnership with Taboola to enhance content recommendations across digital platforms.
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Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
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FOX News channel sets record cable news share as competitors face historic decline
FOX News Channel achieves unprecedented 62% cable news audience share in November, while competitor viewership drops sharply post-election.
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Fubo adds 18 NBCUniversal FAST channels
FuboTV expands its streaming service with 18 new NBCUniversal FAST channels, including sports, news, and Latino content.
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Australian online ad spending surges 12.1% in Q3 2024
IAB Australia reports significant growth in online advertising revenue for Q3 2024, with video spending leading the surge due to Olympics coverage.
